Central Rock Gym lecture

On the last 3 November, we had the great opportunity to meet the Creative Director of Central Rock Gym, Alex Peacher.

Alex was born in Texas and he studied in University of Dallas what he used to think it was his passion: Fine Arts. Thanks to this major he got to work as an intern in one of the most important TV companies in the US: NBC. Within this experience, he learned a lot about graphic design and he even could experiment how to manage his department due to a replacement.

He finished uni and made a master degree to specialize his studies in Graphic Design. After that, he took a chance in the world of TV commercials, but he realized that wasn’t his ideal environment. Because of this he didn’t hesitate when one of his friends from university proposed to join his company by creating the logo of his climbing gym project.

Central Rock was founded by Ed and Joe, two 21-year-old who had been working on landscaping, but whose dream was creating a business of gyms specialized in climbing.

Being the Creative Director of Central Rock Gym consists in monitoring the marketing strategies which are launched from every gym in line with the target customer and its characteristics; as well as the implementation and broadcast of Facebook videos, which they win exponentially clients with.

He told us which strategies they tried and consequences they brought and how did they target their different segments of customers. His key strategy so far has been Facebook and he explained us the differences he considers when preparing all the videos and which tools guide him. We actually could see him in one of the videos!

Erasmus en Kortrijk: Time for goodbyes

“Erasmus is not a year in your life, but your life in one year”

I’m writing this post 20 days before leaving. Leaving. Such a difficult word for me right now, not only to pronounce, but to think about it. One year ago, I wouldn’t have been able to think of Belgium as my home. Home, sweet home. Since we came here, everyone has changed. I know some of you will be reading this and saying “C’mon, Tess, it’s only been 5 months!”, but I swear it’s true.

We arrived in Brussels at the end of January more lost than Nemo with tons of luggage bigger than the residence room. And then, suddenly, after hours of plane and trains… boom! Everything is in Dutch and you don’t understand a thing. I remember coming here with the idea of learning some Dutch words, but so far we can only say “alstublieft” and yes! I looked it up online to write it!

However, we have learnt about Dutch culture! Beer has become water to us, we have adopted all the belgian culture about beer and we would be able to drink it for breakfast with some cereals if we could. Sigue leyendo

Sesión con Franco Martino sobre Ferrero

Este pasado miércoles 17 de noviembre, gracias al Club de Marketing y Ventas de la UNAV, tuvimos la suerte de contar con Franco Martino, “Italiano por nacimiento, ciudadano del mundo por elección“, como él dijo. Nacido en Turín, Italia, estudió Ciencias Políticas y comenzó su andadura en Ferrero en la Investigación de Mercado. Trabajó durante 2 años en STARLUX (Grupo Danone) para volver más tarde a Ferrero Ibérica como Director de Marketing. Su posición actual es Integrated Marketing Communication

cartel-club-marketing-ventas-unav-issa-franco-martino-ferrero

Comenzó explicándonos que su consejo es vivir la vida con curiosidad, jugó con la frase “No hay recetas milagrosas” y despegó la sesión.  Sigue leyendo

Testimonio de Marta Páramo en el Museo de la Universidad

¿Recordáis un vídeo que dio la vuelta a España de muro en muro de Facebook que conseguía emocionar a cualquiera? Fue un vídeo realizado con motivo de la manifestación de Cada Vida Importa que podréis encontrar en la entrada del 8 de marzo.

Marta Páramo con su hija Cada Vida Importa para +VidaPara quien no lo haya visto aún, es el testimonio de una chica de 19 años, llamada Marta Páramo, que realizó la asociación +Vida para concienciar al mundo del aborto. Su sensibilidad y su frescura conmovía a cualquiera cuando te contaba que con casi 20 años en madre de una preciosa niña de 3 años. Te dejo un minuto para que te cuadren las cuentas: se quedó embarazada a los 16. Y te cuenta con una gran sonrisa como esa niñita fue un regalo inesperado que le ha cambiado la vida, a mejor.

¿Y para qué os cuento esto otra vez si ya lo visteis en su día? Sencillamente porque los estudiantes de la UNAV pudimos asistir el pasado día 29 de octubre a conocerle. El salón de actos del Museo de la Universidad tuvo que cerrar las puertas cuando la gente empezaba a amontonarse junto a la pared y a sentarse en las escaleras ¡y mira que es grande el aforo!

Sigue leyendo